11 Local SEO Strategy Trends You Should Know in 2025

The more backlinks you have, the more authoritative you seem to the Google algorithm. In addition to describing what the image contains, you should include your keyword in the alt text to give you a better chance of ranking. The Google search algorithm has gotten more complicated than ever. It’s important to take into account a wide variety of factors like website age, authority, user experience, and even website structure. When you find a keyword you’re happy with, it’s time to start looking at your competition.

SEO-tjenester

For example, Online Broken Link Checker is a free tool that crawls your pages and provides details of any broken links that it comes across. An SEO tip we always recommend is adding at least three to five internal links to each post or page you write. Depending upon the length of your content, you may add even more. Sponsored links are often used as part of paid campaigns, where the goal of the sponsored link should be about driving traffic rather than passing value from the linking page.

Mobile SEO

SEO is about making improvements to your website’s structure and content so its pages can be discovered by people searching for what you have to offer, through search engines. Some of the most important local SEO ranking factors are Google Business Profile, NAP (name, address, phone numbers) citations, customer reviews, and backlinks. Additionally, achieving a high ranking in Google’s Search Engine Results Pages (SERPs) automatically enhances the credibility and authority of your brand. This is because people trust that Google makes significant efforts to display only the best, most relevant, and high-quality search results. So Zapier’s app landing pages allow for a CGC (company-generated content) programmatic SEO play where they launch over 14,000 pages that rank in Google. And because they are leveraging the equity of other brand names, people naturally discover them for the first time when searching about other tools.

If you aren’t careful, Google might start indexing these pages, and since they have no value, it can be a waste of the crawl budget. If you’re using a CDN, you want to ensure that your images aren’t blocked by your CDN provide’s robots.txt. For users of the Yoast SEO plugin, you will want to add the following code to the bottom of your functions.php file. Usually, it is beneficial to add your main keyword if it applies to the image. However, don’t just add your main keyword as an ALT text across all your images.

To accommodate this, Google applied changes to its algorithm that made EMDs a moot point. Having an EMD is only helpful if your site also has high-quality content. EMDs are domains that exactly match the keyword the site is trying to rank for. It’s also helpful to check Google Analytics to see how much traffic your site gets from mobile devices, as well as Google Search Console. If you don’t have a responsive site yet, drop everything you’re doing and get on that fixed immediately. You can use the Lighthouse extension for Google Chrome to see if your current site is performing well.

This way, they can spin up thousands of landing pages and rank in search without having to create the content themselves — people leaving reviews are making the content. Link building is something is something that preoccupies the SEO industry. To give you an idea of how this works, here’s a quick overview of a few popular backlink building techniques. These are important questions to answer before you start creating content because Google evaluates content relevancy based on how well a page serves search intent. Search engine optimization works by optimizing the above buckets to meet search engine best practices. The comparisons between librarians and search engines don’t stop there, though.

This week’s Ask An SEO shows how to decode keyword intent and turn Google Keyword Planner into an SEO asset. If you want to find even more keyword ideas, click on an internal link. Next, keep an eye out for sections on the Wikipedia entry that display closely related keywords and topics. If you want to find keywords that are closely related to your seed keyword, SEO Anomaly you need a human mind. And as that page has accumulated links, it made its way onto the first page for “white hat SEO”.

This will be a system of sharing your unique content with potential customers. You can always adjust your content marketing plan as you move forward, but be sure you at least have a plan in place when you start out. SEO is important for content marketing, but be sure that you are still creating interesting and useful content to attract new readers to your blog. As visitors read your blogs, watch your videos, or check out your infographics, they may sign up for your newsletter, download a deliverable, or set up an appointment to learn more. Content ideas can come from following industry or news-sharing sites, researching keywords, or even seeing what your competitors are doing.

• I recommend using a tool to help you find potential keywords, such as Ahrefs or Semrush.
• Use the “Send to…” buttons to create tasks for your team in your project management tool or CRM.
• Search engines want to point their users toward sites with an enjoyable user experience.
• EEAT stands for Expertise, Experience, Authority, and Trustworthiness.
• Search Engine Land and Search Engine Journal also frequently publish news.

You can also use keyword research tools like Google Keyword Planner and Ahrefs to search for keywords. Once you choose the keywords, you can go ahead and start optimizing your pages for those keywords. You can learn Search Engine Optimization (SEO) by enrolling in comprehensive SEO courses, reading industry blogs, and practicing with real-world projects. Because the term “Voice Search” was relatively new (especially compared to old school keywords in my niche like “link building”), my guide cracked the bottom of the first page within a week. But I also noticed that these posts gave out search engine optimization tips for voice search… without any data or research to back them up.