12 On-Page Elements for SEO Success in 2025

On-page SEO is a term that covers numerous strategies applied on a web page to improve its ranking within search engine results. It differs from off-page SEO strategies that occur outside the webpage – most notably in the form of building inbound links. The two types of SEO are equally important and an effective SEO strategy has to include both. Off-page SEO refers to all your efforts in acquiring external resources that help you rank higher in search engines and gain domain authority.

Step #1: Create a List of Keywords

• Optimizing your site for search engine users—known as on-page SEO—is, therefore, an incredibly valuable growth strategy.
• Use the following checklist as a starting point to evaluate the essential on-page SEO factors on your landing pages.
• On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query.
• This way, clients have a singular person they can ask questions, voice concerns, and share ideas with.
• On-page SEO is the practice of optimizing your webpages to help your pages rank higher in the search results.

Examples of title tag modifiers are “best”, “review”, “free”, “ultimate” and “guide”. By adding title tag modifiers you increase the possibilities of ranking for long-tail keywords. Just simply search for a competitive keyword and you’ll find that the top-ranking pages all have the exact keyword in their title tags. On-page, also known as on-site, SEO mostly focuses on optimizing the content in the main HTML tags of a page that search engines read to interpret content.

The URL is a minor ranking signal, but you cannot expect to rank on the basis of the words in your domain/page names alone (see Google EMD update). When naming your pages or selecting a domain name, have your audience in mind first. How you choose to optimize your site depends largely on your audience, so make sure you have them in mind when crafting your website content. Like it sounds, “duplicate content” refers to content that is shared between domains or between multiple pages of a single domain. “Scraped” content goes a step further, and entails the blatant and unauthorized use of content from other sites.

You’re on a good path!

Optimizing on-page SEO is entirely different from off-page SEO, which is optimizing for external signals that take place off of your website (for example, backlinks). The free Seobility plan already includes a comprehensive SEO site audit for up to 1,000 subpages! To sum up, on-page SEO uses factors that can be controlled, while off-page SEO uses factors that can’t be controlled.

You have more characters to work with than a title tag, which you should use to elaborate on what the page is about. When someone performs a search, Google will return results based on what it thinks is the most relevant and provides the best answer. When you follow a typical SEO roadmap you will wind up working on optimizing both on- and off-page elements.

Visual Content

Instead, nimble marketers have discovered how to employ AI to improve their SEO tactics. If you’re looking to ground yourself in modern SEO practices, this list of SEO statistics is a great place to start. Read on to explore some of the most relevant facts and figures that show where SEO is in 2025 and where it may be going. Activities like link building and social media marketing are not examples of On Page SEO. Yes, Off-Page SEO, especially building high-quality backlinks, remains a critical factor in SEO success.

Using smaller image files and giving them descriptive names, captions, and alt tags will favor your SEO. For one, you’ll make your site more accessible, so it’s helpful for a wider audience. And for another thing, you’ll have a chance of your images ranking in the Google Image search results. Read more about these topics in our posts about image SEO and alt tags. They include title tags and meta descriptions that can influence how your page appears in search engine results and significantly impact whether a user clicks on it. Write concise and informative meta-descriptions that summarize each page’s content.

Show your credentials, cite reputable sources, and make it easy for users to verify your information. By prioritizing E-E-A-T, you signal to search engines that your site is reliable and deserving of a higher ranking. When you link to reputable and relevant external sources, you show search engines and users that your SEO Anomaly content is well-supported and trustworthy.

And you can link to relevant product pages when discussing what you offer in more informational content. These internal links do several important things for your site. Header tags range from H1 to H6, creating a structured outline of your content. Use these insights to optimize your own content and potentially move up the rankings. While you don’t want to copy them, this does give you a good idea of the kinds of keywords they’re using in their content.

On-page SEO refers to a set of strategies, techniques, and processes that help your content appear as high as possible in the results returned for relevant queries. The higher your site ranks, the greater your search engine visibility and the more traffic you’ll likely receive. This search engine optimization (SEO) guide explains on-page SEO vs. technical SEO.